Living in a Digital World

As our lifestyles become more and more dependent on digital devices, our eyes are increasingly exposed to powerful blur light emitted by screens of computers, tablets, smartphones, televisions and other gadgets.  While blue light is a natural phenomenon present in daylight, excessive exposure to this bright blue light can cause red and irritated eyes, eye fatigue, headaches, blurriness and even sleeplessness.  Research shows that 83% of spectacle wearers experience eye discomfort when using digital devices*.

Today’s lens advancements make it possible to enjoy our digital lifestyle while neutralizing blue light to provide more comfortable vision, and a more natural colour perception when interacting with digital screens.

Advanced technologies are also used to create lens materials designed to protect your eyes from dangerous ultraviolet light.  We all know the importance of protecting our skin from UV rays, but let’s not forget our eyes!  SPF sun lenses block out the invisible stream of radiation emanating from the sun to prevent the build-up of UV damage.

*Millward Brown: ‘Consumer Attitude Towards Anti-Reflection Coatings’, November 2012.