Today’s lens advancements make it possible to enjoy our digital lifestyle while neutralizing blue light to provide more comfortable vision, and a more natural colour perception when interacting with digital screens.
Advanced technologies are also used to create lens materials designed to protect your eyes from dangerous ultraviolet light. We all know the importance of protecting our skin from UV rays, but let’s not forget our eyes! SPF sun lenses block out the invisible stream of radiation emanating from the sun to prevent the build-up of UV damage.
*Millward Brown: ‘Consumer Attitude Towards Anti-Reflection Coatings’, November 2012.